Jaguar, the luxury car has unveiled a new logo and introduced a striking new brand identity as part of its transition to an electric-only future by 2026. The rebranding reflects the automaker’s ...

The new bespoke logo, written as JaGUar, has “seamlessly blended upper ... Jaguar managing director Rawdon Glover said taking new cars off sale was “intentional” as it looked to create ...

Signed by as many as 30 members of the design team, the letter criticized the new logo’s design and the decision to rely on external input for a project so closely tied to Jaguar’s identity.

Our photographers caught a prototype of Jaguar's future EV model previewed by the highly controversial Type 00 concept, and ...