Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and ...

One of the biggest criticisms leveled at Jaguar when the campaign kicked off was that they risked alienating the traditional, stiff-upper-lip customer base. While it was predictable that a number of ...

Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.

In this article, Ekta Banodkar of ABND talks about the rise of minimalist branding, exploring why iconic logos are being ...

One of the most celebrated British video games of all time is getting a new remake, with a physical edition aimed at retro fans with long memories.

No one thought that Jaguar's supercar could get any better, but they were proven wrong a year later when the race-bred, road-legal XJ220 S was introduced. These days, Jaguar is going through a ...

By working with a manufacturer that combines decades of expertise with a vision for the future, we’re not only improving production but also reinforcing France’s role in the evolution of e ...

Discover the evolution of the BP logo, from its early designs to the modern green and yellow emblem. Explore how BP's branding has transformed! Most companies redesign their logo to look prettier. BP ...

Discover the Lexus logo evolution and how its design reflects the brand’s luxury, innovation, and precision. Explore the strategic journey behind it. Most people see a car logo and think, “Neat badge.