The fast-food chicken chain is kicking off what it calls a “Kentucky fried comeback” with the help of Matty Matheson and by bringing ...

The usually grinning founder-turned-mascot has taken on a scowl to ensure the Yum Brands chain gets serious about winning ...

The "Kentucky Fried Comeback" aims to reassert KFC's position in the highly competitive fast food chicken market.

The Colonel logo has a sterner expression, "indicating KFC is serious about winning back the hearts (and stomachs) of its ...

KFC is proving to be a crucial driver of Yum! Brands, Inc.’s YUM global growth, with its international operations delivering standout results in first-quarter 2025. The brand accounted for more than ...

KFC’s vegan option or the classic chicken favorite? We put them head-to-head in the ultimate taste test challenge. Texture, ...

Kentucky Fried Chicken (KFC), a long-established force in the American fast-food chicken market, has been surpassed in popularity by a rising competitor and no longer ranks among the top three ...

Boston Market chief executive Lane Cardwell said KFC’s one-day, one-piece offer didn’t go far enough, so his chicken chain seized the opportunity to provide more food for longer, though not ...