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While appealing to a new generation of fandom is important, for F1 chief commercial officer Emily Prazer, keeping to the traditional design of the RAC Trophy was also key. “Everything that LEGO ...
This became the Lego F1 cars on each side and, of course, the classic Lego brick on the very top. The final design comprises 2,717 bricks, weighs over 2kg and is 23 inches tall.
Naturally, I had questions. So I caught up with the man behind the brickwork: Samuel Liltorp Johnson, Creative Lead at the Lego Group and the designer of the Lego F1 trophies. “I joined the Lego F1 ...
This year’s trophies at Silverstone are made completely out of Lego to celebrate 75 years of F1 at the site. We spoke with the Lego designer who built them ...
However, while all eyes were on the amazing feat of engineering, another LEGO plan had been hatched and was assigned to designer Samuel Liltorp Johnson – create the podium trophies for the British ...