The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

The Big 12 is home to some of the most unique brands in college athletics. Those schools also have some of the nation's best ...

The Northmen will not be getting a new logo — or at least not yet. Public feedback about the proposed Yeti-like design was ...

But for branding experts and design industry players whose daily work involves the detailed craft of custom typography and lettering, the hubbub was more a source of mild amusement.

The iconic "Range Rover" text across the hood of these SUVs isn't going away, but these stacked Rs will appear where the ...

Kia Motors unveiled a completely new brand logo, abandoning its traditional oval design. This shift—from a rounded emblem to an angular, more charismatic style—was more than just a cosmetic change. It ...

The logo blends hibiscus, mango, coconut and palm leaves and other layered elements. It positions you on a beach oasis ...

Are the Path and Pinterest logos too similar? Path apparently thinks so. The mobile messaging startup is currently working to prevent Pinterest from acquiring the trademark to the letter "P" as a ...

Northwestern gets points for the unique design of its logo. Its minor design features differentiate it from the block letter logos, which many in the conference have.

Northwestern gets points for the unique design of its logo. Its minor design features differentiate it from the block letter logos, which many in the conference have.