Dallas Mavericks guard Luka Doncic is one of the faces of Jordan Brand in the NBA, and his presence in the company will soon become even more important. According to reporting from Nicholas Vlahos ...

Come next year, we’ll see an all new Jordan Luka 3 dedicated to the organization and fan base Doncic calls home. Check our Sneakers news for more upcoming releases and breaking content!

Doncic warmed up before the game in a black and neon green colorway of his Jordan Brand Luka 1 sneakers, named “For the Love.” But he started the first quarter in a red version of his ...