Unify GA4 and ad platform data into dashboards that pace spend, flag wasted budget, and reveal what’s really driving ...

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

Right, so 2026 is almost here, and frankly, the way brands try to get noticed is changing. Gone are the days when just shouting about your product louder than everyone else worked. Now, it’s all about ...

When you are brainstorming marketing ideas, the obvious question is always the same. But one of the most common problems in executing marketing strategies is not getting attention from your target ...

The sense of a stable middle ground will continue to erode across several aspects of marketing in 2026. Studies indicate the middle class is thinning, altering important consumer milestones.

Social media campaigns can be unpredictable. Some resonate immediately, while others struggle to gain traction. In most cases, the difference comes down to strategy. This guide explores the ...

Publicis Groupe bested expectations in Q3 and again raised its full-year guidance, extending a winning streak that has consistently defied an otherwise rocky ad market. Organic revenue increased 5.7% ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Strategic marketing is a long-range system for choosing markets, shaping demand, and linking choices to business goals and sustainable growth. The discipline sets priorities for product or service ...

Traditional advertising is dead. Hyperlocal is the “new normal”, and this year will be ruled by “phygital” consumers—those who bounce between physical and digital channels within a single shopping ...