As NASCAR puts the first two races of its five-race Amazon Prime Video experiment in the rearview mirror and moves on to Week 3 at Michigan International Speedway, perspectives run the gamut.

NASCAR has shown some willingness to make changes and experiment in recent years, demonstrated by the In-Season Challenge in ...

In this screen shot from Prime Video broadcast released by Prime Video, The “Burn Bar,” lower left, is used to measure Ryan Blaney’s performance during a NASCAR on Prime broadcast on June 1.

LOS ANGELES (AP) — Prime Video averaged 2.16 million for its five NASCAR Cup Series races. This was the first season the streaming service carried NASCAR events under a seven-year rights deal.

Dale Earnhardt Jr. and NASCAR on Amazon’s Prime Video has provided fans with spectacular coverage over the past couple of weeks. Many are sad that this weekend’s race at Pocono Raceway is the ...

In this screen shot from Prime Video broadcast released by Prime Video, The "Burn Bar," lower left, is used to measure Ryan Blaney's performance during a NASCAR on Prime broadcast of a NASCAR Cup ...

Prime Video, though, developed an AI tool using car data available to broadcasters and teams that can measure miles per gallon. The Burn Bar made a brief appearance during Prime's first broadcast ...