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The North Dakota logo project was unwieldy, requiring an umbrella logo design that would unify 57 state brands, Holt said. “It’s a special skill set,” she said. “They have incredible ...

University of North Dakota Fighting Hawks' logo. ... not retiring its nickname until 2012 after the school failed to win approval to keep it from the state’s two Sioux tribes.

The Commerce Department wanted a state icon to complement North Dakota’s “Be Legendary” motto. It hired The Good Kids, a design studio in Bismarck, for about $23,000 to create the icon.

A North Dakota lawmaker is introducing legislation to seek a new state logo — citing what he says is wide dissatisfaction with the new brand. Rep. Marvin Nelson, D-Rolla — the Democratic-NPL ...