During the golden era of muscle cars, these five logos made already-cool models like the Super Bee, GTO Judge, TOrino Cobra, ...

Back in 2013, still without a world title to his name, Gabriel Medina launched his own personal logo — not as a full ...

Why do major brands get their logo redesigns so wrong? We break down 10 of the most infamous rebranding disasters and extract the crucial lessons for your business. Don't make the same expensive ...

PepsiCo Inc. offers Walmart Inc. special product promotions and discounts that it doesn’t offer to any other retailers, according to a Biden-era antitrust complaint that was unsealed by a court.

Soft drink fans can get an early taste of new, healthier sodas from Pepsi. Pepsi Prebiotic Cola is due in stores in early 2026, PepsiCo announced back on July 21. But ahead of that, Pepsi Prebiotic ...

If you've been spending time with Dispatch and feeling that Malevola's practically humming with early 1990s supermodel energy, it turns out you're absolutely right. Talking to IGN, Adhoc art director ...

The new PepsiCo brand identity, which includes a fresh wordmark, logo, and tagline, is the company’s first rebrand since 2001. The company has had three different corporate identities since its ...

What's your reaction when you hear — or read — the words "Harley-Davidson"? The name makes people think of cruising off into the sunset on the open road, setting the rules as they go along, with no ...

VALHALLA, New York — Pepsi has a new challenge: keeping products like Gatorade and Cheetos vivid and colorful without the artificial dyes that U.S. consumers are increasingly rejecting. PepsiCo, which ...