We head to Road Atlanta for an exclusive behind-the-scene look at the making of Hyundais Genesis Coupe Super Bowl commercial.

The Platinum Rye Entertainment survey also found that Super Bowl ads are vehicles for discovering or rediscovering music with 44% of those polled saying they have searched for and streamed or ...

"A large majority of viewers are very attuned to Super Bowl ads. They want the ads to be funny, prefer to see ads for the ...

Ahead of the Super Bowl commercial rush in February, USA TODAY Ad Meter is keeping fans updated on who's in and who's out.

The Super Bowl pregame show will open with a trio of standout performers in Northern California: Charlie Puth will hit the ...

He’s got a hole new cast! Ben Affleck’s next Super Bowl ad for Dunkin’ has more stars than a box of Munchkins. Jennifer Aniston, Matt LeBlanc, Jason Alexander, Tom Brady, Alfonso Ribeiro and Ted ...

With the 2025 NFL season at its midpoint, our analysts revisit their pre-season predictions for which teams will compete for -- and capture -- the Lombardi Trophy at Super Bowl LX on Feb. 8, 2026, in ...

The greatest spectacle in American sports—the Super Bowl—is just three months away. Since the Super Bowl was first held between the Packers and Chiefs in 1966, the annual NFL game that determines who ...

Week 9 isn't completely in the books with the Arizona Cardinals taking on the Dallas Cowboys on Monday Night Football, but that result is unlikely to impact either team when it comes to Super Bowl ...

The National Football League and the Bay Area Host Committee announced the official lineup of Super Bowl LX events and activations, bringing the excitement of the league's biggest week to life across ...

Although the 2025 NFL regular season is still in full swing, football fans are already looking ahead to the NFL's annual championship game, the ever-so-popular Super Bowl. Like in past years, the ...

The list of rock artists supporting Bad Bunny's Super Bowl halftime performance next year continues to grow. The announcement that the rapper/singer had been selected to perform at the NFL's biggest ...