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In an email to an ad buyer seen by Adweek, Amazon said it has “gradually increased” its ad load to four to six minutes per hour — double the two to three-and-a-half breaks it touted when ...
If it feels like you spend a lot more time watching ads in Prime Video than you used to, that may not be a mistake. Amazon has increased the number of ads or "ad load" in Prime Video to four-to ...
Amazon is now showing four to six minutes of advertisements per hour on its Prime Video streaming service. That's about double the ad load from when the company introduced ads in January 2024 ...
“ Prime Video ad load has gradually increased to four to six minutes per hour, ” wrote an Amazon representative in an email to Adweek. Earlier, Amazon Prime Video displayed two to three 30 ...
A new report says Prime Video is increasing its ad load to four to six minutes per hour. This doubles the amount of ad time ad-tier users were previously exposed to. In terms of lightest to ...
Amazon has increased the number of ads or “ad load” in Prime Video to four-to-six minutes of ads per hour, Adweek reports. Notably, Amazon never directly informed subscribers of the ad increase.
Kelly Day, VP of Prime Video International, did tell the Financial Times late last year that Prime Video's ad load was set to "ramp up a little bit more into 2025," but nothing specific was announced.
AdWeek reportedly obtained communications between an Amazon rep and an ad buyer which stated that “Prime Video ad load has gradually increased to four to six minutes per hour.” So at this ...
Between April and June 2025, the volume of ads on Prime Video in the US increased by just over 50 per cent, according to data released by Ampere Analysis. The streaming service is now showing 4 to 6 ...
Get used to those Amazon Prime ads — a class action lawsuit accusing the streamer of misleading subscribers by charging extra ...
I’m starting to feel like we bought a lemon, because it appears that Amazon's Prime Video has quietly increased the number of ads on its content. According to a report by Adweek, Prime Video has ...
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