Ahead of Prime Video's NASCAR debut for Sunday's Coca-Cola 600 at Charlotte, there was a lot of excitement and some doubts going in regarding what to expect. After all, it was the first Cup Series ...

Prime Video, though, developed an AI tool using car data available to broadcasters and teams that can measure miles per gallon. The Burn Bar made a brief appearance during Prime's first broadcast ...

NASCAR and iRacing video game NASCAR 25 will launch Oct. 14 on PlayStation 5 and Xbox Series X|S, with a PC release on Steam ...

NEW YORK (April 24, 2025) -- Prime Video is revving up for its inaugural season of NASCAR Cup Series coverage, introducing an electrifying anthem that brings together country superstar Eric Church ...

And, of course, we can't forget the new multiview feature for 2025's NASCAR Cup Series that puts you in the driver's seat that was added to US subscribers' apps earlier this year.

All eyes were on Amazon last night as Prime Video aired their first ever NASCAR race with the Coca-Cola 600 at Charlotte. And by all accounts, the streamer delivered in a big way.

Prime Video averaged 2.16 million for its five NASCAR Cup Series races. This was the first season the streaming service carried NASCAR events under a seven-year rights deal.

NASCAR’s Prime Video broadcast of the Coca-Cola 600 was ‘professional’ Bianchi also praised Prime Video in its NASCAR debut. “I thought they did a great job overall,” he said.

Prime Video is hoping to do that by getting some production help from NBC Sports, which has had NASCAR since 2015. Prime's relationship with NBC goes back to 2022 when it launched “Sunday Night ...

NASCAR fans have grown accustomed to seeing speed, throttle and braking on broadcasts for years. Viewers of the Prime Video races have been able to see fuel usage with the introduction of the Burn ...

In this screen shot from Prime Video broadcast released by Prime Video, The "Burn Bar," lower left, is used to measure Ryan Blaney's performance during a NASCAR on Prime broadcast of a NASCAR Cup ...