The Harris-Walz camo hat is giving MAGA merch a run for its money, with its campaign store pulling in nearly $1 million on camo hat orders in one day.

The new cap features a Realtree camo design and the words “Harris Walz” in garishly bright orange. The hat, $40, went viral and sold out nearly immediately.

The campaign’s initial run of 3,000 hats sold out within 30 minutes, according to the campaign. It’s sold nearly $1 million in the Harris-Walz camo hat since launch yesterday, the campaign adds.

When his friend got around the waitlist by buying a bunch of camouflage hats and hiring a local T-shirt store to stitch “Harris Walz” on the front, Boulanger secured one for himself.