And so, College Football Meme Madness was born. Every year, dozens of images quickly become cultural touchstones in the sport by going viral on social media and in countless group chats.

The meme’s earliest appearance on TikTok was in July 2024. @ coldplmr shared a video of the meme, along with the sound, where a text-to-speech voice says “Pickford Blackford Skibidi Rashford ...

Beamer's meme received more than 62.4% of the vote after surviving a tight battle against Bobby Petrino's Neck Brace one round earlier. Now, the No. 2 seed is headed to the championship.