So what used to look sharp at 72 DPI now looks blurry as anything. Your logo needs to be designed at 2x or even 3x the display size to look crisp on these screens. So if your logo displays at 100 x ...

How to Choose the Correct Logo Placement A company's logo is one of its most valuable brand assets. Proper logo placement reinforces brand recognition and maintains a consistent brand image across all ...

On the University’s 125th anniversary in 2007, a unified design system was established to manage and publicize the University’s identity. The main logo, inspired by the unique square cap which is part ...

The Brand Management, Licensing & Trademarks team, which includes Creative Services, builds, stewards and protects the integrity of the University’s brand through a framework of strong, consistent ...