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A lot has changed on the subway in the last 45 years, including stations, train cars, platforms, and even how we pay. But one thing that hadn't changed is the subway map. That is, until now.
First, transit officials in New York City said goodbye to the Metrocard. Now the MTA is waving farewell to another transit icon: the famed subway map. “This is a lynchpin moment,” said MTA ...
Tauranac believed a geographic map would solve this problem. "The MTA agreed there should be a new perspective on mapping the subway," he said, so the transit authority created a new map committee ...
Either way, the team at Omnicom's adam&eveDDB are spreading the condiment to promote client Nathan's Famous in celebration of National Hotdog Day.