And when a tight group of Texas Tech power brokers saw it last summer, their football and financial instincts kicked in. They ...

The Texas Tech baseball team revealed its new uniforms on ... His logo can be seen on the uniform, which is also sponsored by Adidas, continuing the trend throughout the school's athletic program. The ...

The buzz around these uniforms is strong, and Texas Tech fans are all in. With the Mahomes brand expanding beyond football, it's safe to say this won't be the last time we see his logo on Red ...

Texas Tech advertises its school in the Chiefs' Arrowhead Stadium, and Patrick Mahomes' connection has led to more students from the Kansas City area attending his alma mater. Texas Tech athletic ...

With the speed of the NCAA tournament, players have to move quickly to cash in, something they aren't usually equipped to do.

To the left you see the Texas ... is the uniform display areas with five different uniform combinations on one side and a shoe display along with a Double T in the middle, the Adidas logo below ...

LUBBOCK, Texas – Fresh off a weekend ... the first 1,000 fans will receive Patrick Mahomes adidas branded headbands and the Red Raiders will wear their brand new Mahomes/Gladiator branded "Strategy" ...

While several states now have NIL laws or have proposed bills to implement them, the content is far from uniform ... have signed deals with Nike, Adidas and Under Armour, while non-athletic ...