As part of the changes, TikTok's head of Operations and Trust & Safety Adam Presser will become the General Manager of TikTok ...

How can brands future-proof their strategies by investing in systems that prioritize data integrity and adaptability? The ...

I was a moderator for the TikTok platform for over a year. I won't give away any secrets or inside information, but I will ...

Global brands are finalising next year’s media plans, and the picture that emerges is paradoxical: TikTok is top but it might ...

By partnering with Westfield Malls and Rockbot, the social media firm is on a mission to show up on more screens.

TikTok is where communities forge the pulse of modern culture, and for brands, the platform offers a golden ticket to relevance — an opportunity to not only ride the wave of trends but to shape ...

In December 2023, luxury jewelry brand Alexis Bittar launched an episodic, high-production series on TikTok, set in the glamorous world of New York’s Upper East Side.

TikTok To succeed on TikTok, brands must move beyond traditional advertising and create content that feels native to the platform. By embracing an entertainment-first approach, you can foster ...

TikTok's deep dive into global trends did not address the elephant in the room: Its app could be pulled from US app stores as early as January 19, as mandated by a divest-or-ban law. If that ...

A standout moment for the brand was seen in May when Gucci saw a 634 percent year-over-year increase in engagement for its TikTok post of behind-the-scenes footage of its denim campaign with K-pop ...

For brands that are actively selling products on the TikTok shop through influencers or otherwise, they should ensure those influencers are authorized, sourcing products appropriately, and ...

advertisement 01-24-2025 MARKETING INNOVATION How TikTok’s near-death experience actually boosted the brand TikTok going dark for less than 24 hours rose to the level of a national emergency.