As part of the changes, TikTok's head of Operations and Trust & Safety Adam Presser will become the general manager of TikTok ...

How can brands future-proof their strategies by investing in systems that prioritize data integrity and adaptability? The ...

A new app to replace the current version of TikTok for people in the US is reportedly being developed right now.

Global brands are finalising next year’s media plans, and the picture that emerges is paradoxical: TikTok is top but it might ...

Social media platform TikTok has revealed the trends that it believes are set to shape brand communication in 2025.According to TikTok’s What's Next trend report for 2025, the platform’s users ...

By partnering with Westfield Malls and Rockbot, the social media firm is on a mission to show up on more screens.

TikTok is where communities forge the pulse of modern culture, and for brands, the platform offers a golden ticket to relevance — an opportunity to not only ride the wave of trends but to shape ...

TikTok's deep dive into global trends did not address the elephant in the room: Its app could be pulled from US app stores as early as January 19, as mandated by a divest-or-ban law. If that ...

advertisement 01-24-2025 MARKETING INNOVATION How TikTok’s near-death experience actually boosted the brand TikTok going dark for less than 24 hours rose to the level of a national emergency.

Remember, TikTok is a powerful ecosystem where collaboration between brands, viewers, and creators sparks creativity and learning. So don’t be afraid to experiment with these strategies to ...

For brands that are actively selling products on the TikTok shop through influencers or otherwise, they should ensure those influencers are authorized, sourcing products appropriately, and ...

TikTok is testing a new messaging tool called “bulletin boards,” the social network confirmed to TechCrunch on Friday. The feature lets brands and creators share public, one-to-many messages ...