The Wisconsin Badgers are looking at a really tough schedule in 2025, putting even more pressure on head coach Luke Fickell as he sits on the hot seat. The 2024 season saw the Badgers miss a bowl game for the first time in over two decades after a dismal 5-7 record.

Wisconsin head coach Luke Fickell went for continuity in his hire of new general manager, Marcus Sedberry.

The Wisconsin football team has their new GM after Maximus Stienecker left the Badgers to become the Executive Director of Player Personnel for the USC Trojans a few weeks ago.

Barry Alvarez is a legend around Wisconsin football, someone who fans greatly respect, but his recent comments about the state of the program may give them some

In that role, he worked closely with Badgers coach Luke Fickell and oversaw the program’s roster management. In his new role Sedberry will lead the Badgers roster management, player personnel and football operations.

Badgers coach Luke Fickell has found a new leader for the front-office side of his program. Here's what you should know.

Wisconsin football is hiring Marcus Sedberry as its new general manager. The news was first reported by ESPN's Pete Thamel on Monday afternoon, then later confirmed by both On3 and 247Sports. Sedberry moves into the position after working within the Wisconsin athletic department for three years as a deputy athletic director and its chief operating officer.