Sedberry will oversee roster management, contracts, revenue-sharing plans and general operations for the Badgers.

Wisconsin head coach Luke Fickell went for continuity in his hire of new general manager, Marcus Sedberry.

Wisconsin football announced Feb. 17 the hiring of Marcus Sedberry as the program’s new general manager. Sedberry has been involved in Wisconsin football operations for the past three years as both the deputy athletic director and chief operating officer.

But even given the reality of the challenging new conference, Wisconsin's 2025 schedule may be one of the most challenging in the entire sport. The Badgers are projected to host at least four ranked teams. They will also visit another four, including national powers Alabama, Oregon and Michigan.

In that role, he worked closely with Badgers coach Luke Fickell and oversaw the program’s roster management. In his new role Sedberry will lead the Badgers roster management, player personnel and football operations.