Gucci and Vans launched a scavenger hunt between their two worlds on Roblox, the first time two fashion brands of that size have done so, according to information shared with Marketing Dive. “Gucci ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Vans is building off the success of its initial Roblox ...

Transport From Gucci Town to Vans World Via Shoeboxes in This New 'Roblox' Scavenger Hunt: Find the pieces and unlock Gucci x Vans shoes or a skateboarding-inspired backpack.

Over the last several months, Sony Music Entertainment, BMG, Warner Bros., Hasbro, and even Gucci have all joined forces with Roblox. The platform has exploded during the pandemic, as the world’s ...

The metaverse was heralded as the next big thing in marketing but many of the industry’s earliest movers have made a U-turn. Take Disney, for example, which scrapped its fledgling project earlier this ...