Sports teams are turning to Hello Kitty tie-ins and other pop culture plays to draw new fans and bolster branding.

The company still owns 10% of the baseball franchise. Our jerseys are leveling 🆙 We are excited to expand our long-standing relationship with @NintendoAmerica, with jerseys featuring Nintendo ...

“That might be the biggest jersey patch I’ve ever seen,” another added. Other X users criticized the Mariners’ becoming baseball’s latest team to add a uniform sponsor. “This new trend ...

Nintendo announces an expanded partnership with the Seattle Mariners that will feature the Switch 2 logo on the team's ...

The Seattle Mariners on Thursday unveiled a new sponsor patch they will have on their jerseys for the upcoming season. The patch will be by Nintendo of America, which is a minority owner of the ...

CLEVELAND – The Cleveland Cavaliers have unveiled the design for the Max Strus bobblehead fan giveaway for their game on Wednesday, April 2 at 7 p.m. ET at Rocket Arena against the New York Knicks.

The Freeman couple announced an exciting Opening Day 2025 Giveaway on social media. Chelsea's giveaway promises to award two Opening Day 2025 Dodgers tickets (or a cash value of $2,000 ...

Oklahoma infielder Dawson Willis / John E. Hoover / Sooners On SI Oklahoma staved off its first series loss all season as Skip Johnson's team battled back against Mississippi State on Saturday ...

In front of the entire student body, the school unveiled retired jersey banners for the Boozer twins — the first time in school history any student-athlete has received the honor. Cameron’s No ...

The Penn State baseball team fell 4-0 against Michigan ... at 2 p.m. featuring postgame autographs and a trading card set giveaway. The Nittany Lions and the Spartans conclude the series on ...

Nike has worked with MLB teams to create a uniform that reflects each baseball city's culture and community, similar to the NBA's city jersey series that began in 2017. There were 29 uniforms ...