WhatsApp has announced that it’s adding ads to the popular messaging app, though the initial implementation promises to be relatively restrained. In a recent Meta blog post, the company revealed that it was adding adverts to the app’s Updates tab.

WhatsApp recently confirmed that advertising is gradually rolling out to a significant portion of its users. According to a new help page, people using the app

Ads in WhatsApp will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day.