Leinenkugel's has for the past several months been working to update the "look and feel" of the brand and ultimately decided to retire the image of the Native American woman, said Dick Leinenkugel ...

An Instagram post from the team on Wednesday showed off the new logo and teased the fresh look. The caption called the uniforms and name “A nod to Wisconsin & our love for beer.

The annual Wisconsin + Beer Lovers Festival will host over 40 of the state’s breweries, cideries, distillers, wineries and food vendors on June 7.

A large neon sign for the beer stood atop the brewery for several decades. Signs outside bars around the Midwest still sport the Old Style logo. After a series of mergers and buyers, the brand was ...