There are growing signs that President Trump’s levies are filtering through to consumer prices, as companies exhaust options ...

Liverpool chief commercial officer Ben Latty praised outgoing Nike as the club makes switch to adidas for the upcoming season ...

We view Puma as a leader in global sportswear, but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...

Cristiano Ronaldo is among three club legends whose names cannot be printed on the current Manchester United jersey.

Adidas has just below 10% share of China’s sportswear market, which is benefiting from the rapid growth of athletics in the country. Adidas had to terminate its Yeezy partnership in late 2022. Thus ...

This is where it gets really fun. Because the best soccer shorts also work as going-out shorts, gym shorts, and ...

CEO Bjørn Gulden stated that the company plans to review its product slate to determine which SKUs could be affected.

German sportswear giant Adidas warned Wednesday that it might raise prices in the United States due to tariffs that could ...

Sportswear brand Adidas warned on Wednesday that it may have to hike prices in the United States, after reporting U.S.

MLS and 2026 FIFA World Cup brands Michelob Ultra, The Home Depot, and Adidas support the league as it grows in North America ...

For decades, Birkenstock has had a virtual monopoly on what I’ll call hippie chic footwear, marked by cork soles and leather (and suede) uppers. While the 250-year-old brand clearly isn’t going ...