The figures apply across all online retailers for Amazon Prime Days. Tariffs and economic uncertainty are on the minds of shoppers as they prepare for Amazon's summer Prime Day sales. But at least one company is forecasting that sales for the online sales event will break records as budget-conscious shoppers look for deals.

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Call it Prime Day, or Black Friday in July, but this week is expected to mark a major moment for summer spending. Why it matters: Billions of dollars are projected to be spent at Amazon and other retailers that are running competing sales.

Amazon Prime Day 2025 is here, and there are Prime Day deals galore on all the products we've rigorously tested this year. Shop Apple AirPods, Dyson vacuums, New Balance sneakers, Apple AirTags, and more PEOPLE Tested favorites from Shark,

If you’re a frequent Amazon.com shopper, you might be leaving money on the table if you don’t pick up the credit card this week. Blockbuster Deals With Sparkling Freebies Chase has tacked on a glitzy new offer to its card,

Amazon Prime Day is a sales event many look forward to — but what is it, when is it and how long does it last? We answer all of your burning questions about Prime Day 2025 here.