WWDC, Apple and AI
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The power of Apple Silicon has already made the MacBook Pro a favored device for AI development, and the announcements at WWDC consolidate that status. If you want a machine that can build AI, makes use of AI, and can even run its own on-device AI to support the work you’re doing, get a Mac.
Apple’s explanation of its AI failure, new features for iOS 26, macOS 26 and iPad OS 26, an uncomfortable change for Finder, multitasking on the iPad, and
I recently wrote about how Apple’s lagging AI technology might impact its device and OS market share. But as I sat at the company’s headquarters in Cupertino and listened to the WWDC keynote, I came to the opposite conclusion.
Apple announced one important — and immediate — upgrade at WWDC this week, the introduction of support for third-party large language models (LLM), such as ChatGPT from within Xcode. It’s a big step that should benefit developers, accelerating app development.
Apple will begin using AI technology to power the discovery of apps on the App Store, the company announced at this week's Worldwide Developers Conference
Apple is seen as behind the pack in AI, and the company had a chance to change that perception with its WWDC keynote on Monday. But shares fell, suggesting investors weren't too impressed with what the company previewed.
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After stumbling out of the starting gate in Big Tech’s pivotal race to create artificial intelligence, Apple will try to regain its footing with its annual Worldwide Developers Conference.
Anita Ramaswamy, columnist for The Information, joins Marketplace’s Nova Safo for “Tech Bytes: Week in Review.”
Apple execs didn't have a super satisfying answer about what went wrong with AI Siri, but they also don't really need one.