Brian Niccol stands to earn $10 million in signing bonuses after a "dogged pursuit" to convince him to lead the company.
Starbucks customers in the U.S. and Canada will notice some changes when they visit a Starbucks location on Monday, including ...
Brian Niccol, who is four months into his new role, has set forth a raft of measures to improve the coffee chain's business.
His substantial pay package, which detailed in a recent securities filing with the SEC, includes buyouts of Chipotle Mexican Grill shares.
He’s not making the company profit, I am. Me and my coworkers are. Baristas nationwide are producing the goods that people ...
A couple of years ago, I found myself unwittingly stepping into one of their “pickup-only” locations — a slightly dystopian ...
Starbucks (SBUX) is set to report first-quarter results with investors focusing on comparable sales amid new CEO's turnaround ...
Brian Niccol became Starbucks' CEO in September. By the end of 2024, he'd earned nearly $100 million running the coffee giant ...
Starbucks is asking baristas to write messages, names, and even smiley faces by hand on cups in the latest effort to make its ...
As of Monday, Jan 27, bathrooms inside Starbucks and free water cups will be available to paying customers only, a policy ...
Starbucks fans can now get free refills for some drinks — but not all. The coffee chain is also bringing back its self-serve ...
As part of CEO Brian Niccol's Back to Starbucks plan, the company is making changes to get loyal customers back in the door.