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The international producer of beer, wine, and spirits looked like a no-brainer for many investors. But behind the scenes, ...
Bud Light drinkers who say they are "very unlikely" to buy the beer in the next three to six months fell from 18% to just 3% in July, according to a Deutsche Bank survey.
Sales of Bud Light are still sinking, with volumes down 30% year-over-year for the four weeks ending on October 7, according to NIQ data given to Beer Business Daily newsletter.
Bud Light’s U.S. retail sales were down 24% the week ending June 3, while Modelo Especial sales were up 12%, according to Dave Williams.
As part of their aggressive new marketing strategy, Bud Light and its parent company Anheuser-Busch have released several ads in recent months to appeal to its lost consumer base, with pro-America ...
This Bud's (maybe not) for you. Bud Light -- the brand that has retained dominance as America's top-selling beer for at least the past two decades -- has lost its No. 1 spot, according to a report ...
Bud Light, continuing to face backlash, saw another seven-day period of declining U.S. sales in the last full week of May. Bump Williams Consulting provided NielsenIQ data.
The Bump Williams consulting group characterizes Bud Light as “in serious trouble this year” of “losing that No. 1 position at the end of calendar year 2023 to Modelo Especial.” ...
A Bud Light seller apparently stuck with too many cases of the unsold brew in the wake of the company’s Dylan Mulvaney fiasco is offering $20 rebates on purchases of a $19.98 case of beer.
Bud Light said it will donate $200,000 to an LGBTQ+ nonprofit — the latest in a slew of mixed signals as the brand grapples with blowback over its ties to transgender influencer Dylan Mulvaney.
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