"I love New Balance, but Duke is with Nike" - Cooper Flagg on being 'forced' to wear Kobe shoes during the NCAA Tournament ...

Curious about Cooper Flagg's net worth? Find out how much the basketball sensation is worth, his NIL deals and what ...

One of the hottest topics in basketball today is surprisingly unrelated to the NBA. The NIL deals that the NCAA introduced ...

BYU’s newest addition, Robert Wright, showed fans his playful side this week with a lighthearted post on social media.

North Carolina freshman Caleb Wilson has reportedly signed a multiyear shoe and apparel endorsement contract with New Balance ...

Duke star Cooper Flagg addressed his late-game turnover issues ahead of his team's high-flying matchup with Auburn. Legendary ...

Freshman sensation Caleb Wilson is a diamond and he thrives under pressure. However, if you hit a diamond on the right spot, it could break. Wilson was the crow ...

In the age of NIL, college athletes have the opportunity to earn thousands — and in some cases, millions — through endorsement deals that use their name, image ...

At a moment when the business of youth sports is booming, Masters Academy International will be a private academy seeking to ...

His mother, Kelly Flagg, added brand manager to her resume when the Dallas Mavericks selected the 6-foot-9 Duke product with the No. 1 overall pick in April’s NBA draft.

Ian Holloway felt that it was a game of two very different halves as Swindon Town were eliminated from the Carabao Cup 2-1 ...

Creative NIL initiatives—like Deion Sanders’ personalized Colorado football cards—are helping schools attract recruits, build fan engagement, and boost athlete earnings.