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Dana White Dominates the News Cycle: UFC’s $7.7B Deal with Paramount Is a Total Knockout

The fight game just had its biggest mic-drop moment in years. UFC President Dana White landed a seven-year, $7.7 billion broadcast deal.

CBS already holds MMA ratings record thanks to EliteXC, but dismissive Dana White won’t commit to breaking Kimbo Slice mark

Long before UFC inked its $7.7 billion deal with Paramount+, which includes a handful of marquee events on CBS, the network was home to Gary Shaw’s EliteXC promotion, where MMA star Kimbo Slice helped Shaw and Co.
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