Save up to 40% on top-of-the-line, expert-vetted hair care from Jennifer Aniston's Lolavie, Revlon, Briogeo, Wella and more. Amazon is targeting retail rivals Shein, Temu and TikTok with a new deeply discounted storefront that sells a wide array of products for $20 or less.

Starting on Monday, Nov. 11, the retailer is breaking out its best Black Friday deals, and the Dyson V12 Detect Slim Cordless Vacuum Cleaner is at the top of our Black Friday must-haves list (MY list, in fact; I have waited years to grab my family of five a high-tech Dyson, and this one is it) at a massive $250 off.

The Dyson Airwrap is now available for over $100 off, courtesy of Black Friday deals, and here's why you should probably get it!

After all, a 4-pack of Apple AirTags is currently $70 (the best price we've ever seen) and unlikely to dip lower. We also spotted a sought-after iRobot Roomba for $140 (a record low), along with deep discounts on a Dyson heater and fan, Apple iPad — oh, and don't forget the kiddos. Scoop up a Lego Disney Advent Calendar for its best price to date.

Amazon is running a secret sale on the Dyson Airstrait, which brings the price down to a new all-time low price.

Save $140 on this efficient cordless vacuum. While it's from Dyson's earlier lineup, the V8 Plus remains a trusted performer for everyday cleaning. With its lightweight build, solid 40-minute runtime, and easy handheld conversion, it's a smart way to step into the world of cordless vacuuming.

Black Friday deals have finally begun, and many retailers are offering never-before-seen discounts. Dyson, for example, has discounted everything from vacuums to hair care products. Check out the best Dyson deals below.

Amazon, Sephora, Wayfair, and more stores are having early Black Friday deals. Get 30 percent off on Sephora Collection, score comfy boots for as little as $30 at Nordstrom Rack, and enjoy sitewide savings at Good American.

When it comes to Black Friday, Amazon is taking center stage. The retail giant just announced its official Black Friday sale will begin on November 21 and run through December 2. From Dyson and Levi's to Hot Wheels and Ninja, you can expect tons of massive markdowns on your favorite name brands.