Everyone wants a famous logo. Most go about it the wrong way, chasing trends and obsessing over clever tricks nobody sees. This isn't just a gallery of pretty pictures. It's a brutally honest ...

The history of the Google logo design is a ruthless case study in how a brand must adapt to radical shifts in technology and scale. We break down the real story, from the early GIMP designs to the ...

In a move that signals both confidence and clarity, Clifford Chance has launched a refreshed brand identity, an update designed to reflect its evolving role as not just a legal advisor, but a ...