Jaguar Land Rover is betting wealthy customers will pay extra to paint their car the same color as their private jet or yacht
Unable to keep pace with more mainstream European premium brands like Mercedes, JLR is hoping to cater to luxury customers who might otherwise opt for a Porsche.
Jaguar Land Rover bets $80m on bespoke paint services
The UK's largest luxury car maker, Jaguar Land Rover (JLR), says it will invest £65m ($81m) to expand its bespoke paint services in response to growing demand from wealthy customers. The plan includes opening new paint facilities in Castle Bromwich, UK and Nitra, Slovakia.
Jaguar Land Rover To Invest £65 Million In Luxury Paint Services Expansion
Jaguar Land Rover is set to invest £65m to expand luxury paint services in the UK and Slovakia for personalised cars.
Jaguar Land Rover invests £65m in bespoke paint facilities as demand grows
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Jaguar Land Rover to invest £65m in green upgrades for European paint shops
Project in UK and Slovakia aims to slash emissions from one of the most carbon intensive parts of the auto giant’s manufacturing process
Jaguar Land Rover to invest $81m to expand bespoke paint services
The firm expects to more than double its bespoke paint operation through new sites in Castle Bromwich and Nitra.
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