From how to choose the best matcha for your money to the proper brewing techniques, we asked the experts what you should know ...

Quality matcha can cost a pretty penny, so you certainly don't want the tea to degrade simply because of improper storage.

Matcha — a finely ground, vibrant green powder made from tea leaves grown primarily in Japan — is the it girl of Instagram ...

Muted Brass is a rich, neutral that sits somewhere between tan and green. It’s softer than UGG’s classic Chestnut shade but ...

Japan's matcha tea has exploded in popularity in the U.S, but President Donald Trump’s 15% tariffs on the country creates ...

Find the answer for Tiny tastes of matcha from the people who brought you the USA TODAY Daily Crossword Puzzle.

Founder Kate Diament created lifestyle brand Montauk General Store to distill the spirit of the Hamptons. It's taken off.

Discover the obsession with matcha, from its aesthetic appeal on social media to its health benefits and how it's become a ...

Nutritionists warn vegans and vegetarians are at a higher risk of iron deficiency from drinking too many matcha’s ...

Japan’s aging agricultural workforce is thinning, with fewer young people stepping into tea farming. Add to that rising US ...

As matcha demand grows—so do prices—and a hot and dry spring in Kyoto do not demonstrate that supply will grow anytime soon.

Although matcha's global market size is significantly smaller than coffee, its impressive growth rate, social media appeal ...