Demand for matcha continues to grow, but the bright green powder supply is drying up with record heat and a shortage of tea ...

Tea experts say true matcha is only grown and produced in Japan. The shortage has made it harder for cafés to get matcha.

Japan's matcha tea has exploded in popularity in the U.S, but President Donald Trump’s 15% tariffs on the country creates uncertainty about the growing industry's future.

It is anticipated that the US tariffs on Japanese products might add to the lack of accessibility of matcha, as well. This ...

From cleansers to face masks, beauty and wellness brands have begun to use the centuries-old ingredient as the latest ...

As matcha demand grows—so do prices—and a hot and dry spring in Kyoto do not demonstrate that supply will grow anytime soon.

A U.S. matcha shortage due to high demand, newly-imposed tariffs, and climate change is imminent. But all is not lost. Here's ...

Matcha has become a very popular drink in the last few years. But with the newly announced tariffs, this product and other ...

Matcha's unique and fresh taste makes it the perfect ingredient to incorporate into any number of dishes, including with this ...

President Trump's tariffs could impact your favorite green tea. A 15% tariff on Japanese imports kicks in at midnight, which could mean the popular matcha green tea will get more expensive.

As matcha’s popularity surges worldwide, Japanese producers face challenges keeping up with the rising demand for this iconic ...