Among the most notable changes, NASCAR is moving away from both the Chicago Street Race and Mexico City. In their place, next ...

Prime Video exceeded expectations for many within the NASCAR industry, including NASCAR itself, in terms of audience figures.

LOS ANGELES (AP) — Prime Video averaged 2.16 million for its five NASCAR Cup Series races. This was the first season the streaming service carried NASCAR events under a seven-year rights deal.

Amazon Prime Video chief Alex Strand reflected on the platform's recently concluded five-race stint with NASCAR.

This past Sunday’s Viva Mexico 250 at Autódromo Hermanos Rodríguez in Mexico City got 2.10 million viewers on Prime Video, per Adam Stern of Sports Business Journal.

Sunday's NASCAR Cup Series race at Mexico City's Autodromo Hermanos Rodriguez was the first international points-paying race for the series since 1958.

Alex Strand, Prime Video’s senior coordinating producer for live sports, also sees the Burn Bar as the first tool of many that Amazon and Prime Video can develop for its coverage.

In this screen shot from Prime Video broadcast released by Prime Video, The "Burn Bar," lower left, is used to measure Ryan Blaney's performance during a NASCAR on Prime broadcast of a NASCAR Cup ...

SportsLine simulated the 2025 Viva Mexico 250 at Autodromo Hermanos Rodriguez 10,000 times. Use its projected leaderboard for NASCAR prop picks at sites like PrizePicks, DraftKings and FanDuel.