Netflix added Yahoo to its list of partners for programmatic ad sales, the streaming giant’s latest effort to spark interest ...

Netflix has added Yahoo’s demand-side platform [DSP] to its roster of programmatic advertising partners. In a blog post, ...

Netflix and Yahoo announced a partnership on Monday that will allow prospective ad buyers to purchase programmatic connected ...

Advertisers will be able to buy ads programmatically via Yahoo's demand-side platform later this year in 12 countries ...