Puma faces a dilemma in the United States: after rushing shipments from Asia to beat incoming tariffs, the German sportswear ...

Tyrese Haliburton signed with PUMA Basketball in October 2024, effectively becoming the face of their new campaign. It wasn’t ...

Puma shares dropped 16% on Friday after the German sportswear brand said it now expects an annual loss as sales decline and U ...

Puma shares lost nearly a fifth of their value as the German apparel maker cited “muted brand momentum,” U.S. tariffs and ...

German sportswear brand Puma expects to make a loss this year, it said on Thursday, slashing its financial outlook due to ...

The new boss of Puma has said the German sportswear maker must “course-correct” after a third profit warning this year sent ...

The sporting-goods company is working to soften the blow from tariffs, refresh its product lineup, reduce excess inventory ...

German sports brand Puma has lowered its financial forecast for the full year 2025, attributing the change to weaker than ...

Puma SE shares plunged as much as 19% after the German brand slashed its profit forecast on weak demand for its sports and ...

Puma shares plummeted 18% Friday after the German sportwear brand posted worse-than-expected second-quarter sales and cut its ...