The Brazen MENA remit spans media relations, content development, influencer engagement, and storytelling the ‘all-inclusive’ ...

SPANDY connects brands and creative agencies in the MENA region with directors and photographers behind campaigns for ...

As CMO, Omar Khaled will lead the CFI global marketing function, overseeing brand, digital, performance, and client ...

Impact BBDO's Ghassan Kassabji says that GEO reflects how search is evolving, and how mechanics and definition of visibility ...

It’s about enabling discovery, enhancing engagement and adapting to the ways viewers connect," said Zee Entertainment's Adil ...

Read results of a new research on search advertising conducted by WARC, in partnership with TikTok and behavioural scientist ...

Nissan Dubai’s Patrol Path turned storytelling into a lived experience – merging legacy, movement, and community across ...

Weber Shandwick MENAT's Marnus Nieuwoudt explains how good writing builds reputations, maintains credibility and signals ...

Every month, The Spin maintains an account of mishaps in the world of communications. Here are some we noticed in July 2025.

"Leadership is about creating alignment, shaping culture, thinking clearly and building others as you build forward," Hisham ...

The partnership combines Amazon’s advanced technology, fast delivery, and trusted online shopping, with the GMG retail ...

In his new remit at MiQ, Abukhalaf will be responsible for leading the company’s commercial expansion in the MENAT region.