AI chat assistants are not being used the way many marketers expect. Instead of acting as shopping tools or search engines, they function primarily as support systems for cognitive tasks — writing, ...
The holiday season of 2025 is one of the most psychologically complex shopping seasons we’ve seen in years. Shoppers are cautious. Budgets are tight. Brand trust matters more than ever. Yet beneath ...
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...
Not long ago, brands could count on SEO and strong storytelling: ranking for valuable search terms while connecting with consumers through compelling narratives. Generative AI has disrupted both sides ...
In a world increasingly shaped by AI, strategy isn’t becoming less important — it’s becoming indispensable. WPP’s move to produce ads with AI may make execution faster and cheaper, but it also ...
AI is reshaping how marketers work, how stacks are built and how customers make decisions. To understand where these shifts are happening, Scott Brinker and I ran the AI Context Engineering in ...
I started working in digital in 1989, when most people hadn’t even heard of the internet. At CompuServe, I helped businesses move offline communications online — groundbreaking work at the time. We ...
Ever wondered if your Mac mini M4 Pro could become an LLM powerhouse? The short answer: not exactly — but it can run DeepSeek R1 models locally without relying on cloud-based AI servers. Here’s how to ...
You bought the AI-powered martech stack. You paid for the licenses, sat through the demos and rolled out the shiny new tools to your team. But why are your results so incremental? If you’re a ...
Two pillars of modern marketing — digital channels and personalized engagement — are falling apart and CMOs must do a radical rethink to survive, according to a new Gartner report. “The foundations ...
Digital marketing has, in many ways, come full circle to the pre-internet era when brand awareness and revenue defined success. Traffic and clicks still matter, but they’re only part of the picture ...
Customer data platforms promised clarity, unity and true personalization — but reality didn’t live up to the hype. In this episode, Hightouch Co-CEO Tejas Manohar joins us to dismantle the outdated ...
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