News

Mumbrellacast: Commbank goes big with new campaign, media mushroom sins, and Mat Baxter’s take on agencyland
Join Hal Crawford, Tim Burrowes, Lauren McNamara and Abe Udy for a look at everything under Australia’s media and marketing umbrella.The Commonwealth Bank has the industry and consumers talking about ...
Artificial intelligence is the ‘vibe check’ advertising has long needed
Imagine if your media plan could read the room – not just demographics or keywords, but the actual vibe of your brand. That’s not some futuristic fantasy. It’s the foundation of a smarter, more ...
‘One of the biggest music investments in Australian advertising’: Mitsubishi’s AC/DC splurge
Mitsubishi Motors has hijacked Aussie culture with a new campaign featuring a classic AC/DC lyric change that every Australian knows and loves, via Richards Rose.Intending to promote the new ...
Six emerging media leaders to deliver bold ideas at MFA EX 2025
Six early-career media professionals will present thought-provoking sessions at MFA EX in Melbourne and Sydney as part of the Inspiration X series.The announcement:From media metrics that mask the ...
Ogilvy ANZ CEO Sally Kissane steps down
Ogilvy Network’s ANZ CEO, Sally Kissane, has today announced she will step down from her role this month, after a ...
WPP Media’s national head of digital investment departs
WPP Media’s Deepak Tahiliani has announced his departure after ten years with the holdco.Tahiliani joined WPP Media — formerly GroupM — in 2015. He spent five years in the Indian office as head of ...
Mushroom murder trial spawns multiple TV specials
The Erin Patterson mushroom murder trial has come to an end, and the TV networks are racing to fill their broadcast schedules with all that suppressed material they’ve been obtaining over the course ...
You can’t spell trial without ‘I’
Regular readers might not be aware of this, but in Victoria, they’ve been having a little thing called a mushroom murder ...
Donald Trump launches global TV streaming service
Donald Trump has launched a global television streaming platform, Truth+, in partnership with conservative news network Newsmax.The platform is available through iOS and Android apps, as well as ...
Seamus Higgins departs R/GA, national creative leads appointed
R/GA has made two national ECD appointments to lead its creative output, following the departure of chief creative Seamus ...
New Commbank campaign features first-ever BVOD roadblock
In an Australian first, the rollout of Commbank’s new campaign — which provides a “very fresh, very different” take on an ...
Oak launches ‘Heat Your OAK’ campaign to promote choccy milk as a hot drink
Oak is encouraging Aussies to try their favourite flavoured milk heated, with a new national campaign.The announcement:OAK is turning up the heat this winter—literally—with a cheeky new campaign ...