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WPP has acquired data collaboration platform InfoSum.M, WPP’s media investment group. Brian Lesser, global chief executive of GroupM, joined the network’s media arm from InfoSum, where he was chairman ...
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses ...
Live commerce is delivering thousands of hours of fully engaged, 100% leaned-in attention—and brands are barely noticing, ...
One of Singapore’s most recognisable brands, Tiger Beer, came up with a catchy new brand positioning in late 2024 called ‘You ...
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