Despite a robust 2.8% Q3 increase in Japan, Dentsu has downgraded its full-year outlook to flat (0%) due to a sharp fall in ...

Judging this year's entries will be twelve leading industry experts from across the APAC, including Australia, mainland China ...

Legacy media faces a crisis of trust. Misinformation, algorithmic manipulation, and a fractured truth threaten the very ...

Omnicom Media Group's PHD China has won the Bosch China media account, valued at $35 million according to COMvergence, from ...

WPP has bought out the rest of T&Pm after acquiring its minority shareholdings. The purchase brings the agency – formed after ...

A roundup of the best Christmas ads, brimming with creativity and festive cheer. This list is live and will be updated continuously, so check back often for the freshest holiday inspiration.

Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and ...

Welcome to a new chapter in content marketing. Late October marked the debut of OpenAI’s artificial intelligence-driven engine, transforming the way we think about search optimisation.

In today's fast-paced market, performance marketing beckons like a siren—promising instant results and quick returns. Many ...

While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim Qadri.

Promising ‘better answers’ in a conversational format, this tool introduces a significant shift in user experience. While ...

This is the company’s third campus in the country, after Mumbai and Gurgaon, with plans to add similar facilities in ...