Leo Burnett, which conceptualised and executed the first campaign, continues their creative partnership with ACKO by bringing ...

Details emerging from the trial proceedings allege that up to $110 million may have been transferred to executives' ...

The fast-changing consumer dynamics demand innovative approaches to influence India's evolving, informed, and value-conscious consumers in 2025, says Adbhoot Creatives' founder.

Kong based company will invest 80% of its ad budget in digital marketing to boost TV sales across India this year.

Campaign finds out how they can avoid risking digital irrelevance by crafting campaigns that inspire authentic audience ...

With technological advancements, programmatic advertising will help brands deliver targeted, personalised, and high-impact ...

Adobe’s research found that 53% of buyers want AI-led efficiencies to translate into affordable products, exceeding consumer ...

Nandy, the multihyphenate personality who wore the hats of journalist, poet, parliamentarian, and film producer, passed away ...

The stringent data privacy norms could strain agencies financially, escalating their operating costs by an estimated 15% to ...

WPP has announced a new policy requiring staff to work in the office at least four days a week. The changes were confirmed by ...

With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping ...