Details emerging from the trial proceedings allege that up to $110 million may have been transferred to executives' ...
Leo Burnett, which conceptualised and executed the first campaign, continues their creative partnership with ACKO by bringing ...
Dr Bhaskar Das, an Indian media and advertising veteran, following a prolonged fight against cancer, breathed his last breath at 72, today. The person who rose from management trainee in 1980 to ...
The fast-changing consumer dynamics demand innovative approaches to influence India's evolving, informed, and value-conscious consumers in 2025, says Adbhoot Creatives' founder.
Kong based company will invest 80% of its ad budget in digital marketing to boost TV sales across India this year.
Programmatic advertising has transformed digital marketing, providing brands with an efficient, automated way to purchase ad space in real time. With technological advancement, the future of ...
His eccentric ‘travel genius’ persona leads Cleartrip’s witty campaign, tackling myths and highlights the OTA’s SuperCoins ...
As unlike other social media platforms, LinkedIn does not provide platform disclosure tools, ASCI advises influencers to ...
India’s business ecosystem is bracing for a paradigm shift with the imminent rollout of the Digital Personal Data Protection Act, 2025 (DPDP Act). Currently in draft form and open for public ...
Campaign finds out how they can avoid risking digital irrelevance by crafting campaigns that inspire authentic audience ...
As memes and backlash amplify L&T's 90-hour fiasco, Tute Consults’ founder highlights the need for empathy, communication ...
Starting February 19, the ICC Champions Trophy is an unmatched opportunity for brands to leverage the primetime viewing event ...
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