As AI reshapes industries, agencies must pivot from selling time to building proprietary assets—before disruption makes their ...

Now, Fevikwik joins the fun with the Fevikwik AI Pack powered by KwikGPT, a quirky engine that fuses random objects into ...

The financial outlook appears buoyant. A record 83% of shoppers intend to spend more this year compared to 2024, with average ...

From WhatsApp nudges to email campaigns and push notifications, marketers are juggling multiple communication touchpoints.

Our weekly roundup of the latest appointments and account wins from Havas CX, Curry Nation, TRS Consultancy, Vosmos and many ...

Articles written by Sameer Sankhe ...

Albert Almeida, consultant, chairman’s office, NCPA, elaborates on how art and advertising share the same pulse.

Asia has the creative firepower, the campaigns, the awards. What’s missing, David Guerrero writes, is seeing, decoding, and ...

After the Grand Prix was stripped, DM9’s case study on appliance energy costs is now at the centre of a legal complaint.

In an attempt to bring greater structure to India’s fragmented digital advertising ecosystem, Dharampal Satyapal Group (DS ...

Tourism Australia’s AUD $225 million global push leans on mascots and local talent, but arrivals—not awareness—will prove ...