When faced with a challenge or problem, one of the best first steps in solving - even before you start thinking-up possible solutions - is to examine and restate the problem. As Morgan D. Jones writes ...

Amazon, Google, and Microsoft are the major brands that customers in the United States say they feel the most loyalty toward in 2025, according to recent research. The study by Brand Keys was based on ...

Small business owners say customer acquisition is both the biggest marketing challenge they face and the top area they need to improve to achieve their marketing goals this year, according to recent ...

Learn how to build a branded B2B podcast that drives pipeline, earns executive support, engages your ICP, fuels sales ...

Websites - How often do SMB marketers optimize their site landing pages? Which page elements do they test? How are they using ...

Half of American professionals say a strong personal brand matters more than a strong resume in 2025, according to recent research.

Customer Experience - What are B2B buyers' top frustrations with vendors? What do vendors most often misunderstand about ...

Learn the essential difference between brand and branding, why the distinction affects perception and trust, and how aligning ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Learn how digital twins help B2B marketers prevent leaks, reduce costs, and de-risk product launches through secure ...

Employees say that the thumbs up is the most appropriate emoji in the workplace and that the eggplant is the most ...

Marketers often over-prioritize lower-funnel tactics, ignoring brand-building’s role in driving future sales. Learn why ...