Although generative artificial programs like ChatGPT look exciting, it can sometimes be difficult to understand what they can do to actually help small businesses. Can they make tasks more efficient ...

Hygge ("heu-ga") is a Danish concept that gained popularity in the US a few years ago. The word connotes taking time to slow down and be together with loved ones someplace quiet and comfortable. Which ...

Explore the top marketing automation tools that streamline campaigns, boost productivity, and enhance customer engagement.

What's trending on Salesforce's AppExchange app marketplace this year? To find out, researchers analyzed a host of recent ...

Discover how five brands use social media to engage audiences through trendjacking cultural moments in unique ways.

Marketing Management - Nearly half (46%) of small business owners and marketers say they've had to cut back on expenses this ...

Americans living in the South, on the East Coast, and in eastern Midwest states are much more likely to click on digitals ads than the rest of the country is, according to a recent report from AdRoll ...

Discover why and how to build B2B communities that boost brand awareness, customer loyalty, and business growth.

Explore three effective methods for enhancing post-purchase engagement and improving B2B customer retention and lifetime ...

What makes B2B ads effective on LinkedIn? Do the drivers of ad effectiveness change based on campaign goals? To find out, ...

Would you like to boost the effectiveness of your social media marketing while also increasing employee satisfaction and ...

The Coca-Cola Company is the most "powerful" global corporate brand, according to a recent report from CoreBrand. The organization compiled its 2014 rankings by polling 10,000 business professionals ...